Established in the 1970s, Haritidis operates 2 retail stores and an eshop with more than 16.000 sophisticated & elegant products. The brand is acclaimed for its distinguished jewellery designs, top craftmanship & unique sense of high design.
The Project
Starting as an all-around Digital Marketeer, I served the brand in different roles during an ongoing 7-year partnership. Here are some of the challenges I faced:
- β’ competing for organic visibility with major price aggregators, marketplaces & eshops
- β’ discovering niche content opportunities to capitalise on the brandβs expertise in jewellery
- β’ creating quality backlinks from authoritative topical websites
- β’ performing keyword research for all product categories
- β’ coordinating with external dev teams to ensure all technical optimisations are implemented
- β’ training & assisting internal teams in content production & SEO best-practises
- β’ occasionally producing specialised content for the brand's product categories & blog
What I did
Technical SEO, Content Strategy, Keyword Research, Link Building, Google Business Profile, Digital PR, Website Copywriting (el-en), Blogging (el-en), Google Ads, Project Management, Reporting