Haritidis Jewelry

Established in the 1970s, Haritidis operates 2 retail stores and an eshop with more than 16.000 sophisticated & elegant products. The brand is acclaimed for its distinguished jewellery designs, top craftmanship & unique sense of high design.

The Project

Starting as an all-around Digital Marketeer, I served the brand in different roles during an ongoing 7-year partnership. Here are some of the challenges I faced:

• • competing for organic visibility with major price aggregators, marketplaces & eshops
• • discovering niche content opportunities to capitalise on the brand’s expertise in jewellery
• • creating quality backlinks from authoritative topical websites
• • performing keyword research for all product categories
• • coordinating with external dev teams to ensure all technical optimisations are implemented
• • training & assisting internal teams in content production & SEO best-practises
• • occasionally producing specialised content for the brand's product categories & blog

What I did

Technical SEO, Content Strategy, Keyword Research, Link Building, Google Business Profile, Digital PR, Website Copywriting (el-en), Blogging (el-en), Google Ads, Project Management, Reporting